2nd Homes Are For Hangs
What Central Perk and MacLarens teach us about community
Applications to the Summer ‘25 Cohort are open, apply to join!
I get asked a lot what my favorite event at Maxwell has been. I used to talk about the 80’s Apres Ski party with a cover band or about our intimate dinner series/salons, but recently I realized my favorite event is a non-event — just hanging out with the close friends of mine who are members.
On some level we understand that 2nd homes are made to be lived in, not “attended” — The fantasy of Friends was Central Perk where they spent most of their time just hanging around shooting the shit . . .
Slowly but surely we’re creating our own Central Perk/MacLarens, and for those of you who are looking for their own 2nd home, applications for Summer ‘25 Cohort are open!
David & The Maxwell Team