Announcing Cafe Society, Maxwell's Weekly Newsletter
A newsletter on the future of social life
Hello Friends!
We have been working hard for a year on our new project, and due to COVID, we've decided to announce what we're up to a bit early, and start a way to keep you regularly updated and lead the discussion on what just became a super interesting topic—the future of social life, what we’re calling In-Person 2.0.
In conversations with friends we’ve continually heard about how COVID is going to change social interaction. Will we ever see each other in person again?!
But if these past few weeks have taught us anything it is that there is no replacement for in-person social interaction. No, we won’t be doomed to group Zoom calls forever.
We do think the method in which we meet IRL is about to change drastically though, and it’s about to get more intimate, smaller and more curated, not because we’re scared, but because COVID will make us realize what we liked most about IRL experiences in the first place, and we won’t want to deal with the rest.
Which is where Maxwell Social and our weekly newsletter come in.
What’s Maxwell?
In short, Maxwell is a 600-person social club that never gets bigger that makes you feel like you own the place, because, well, it actually IS your drinks we’re storing in the cabinet in the corner and it’s you behind the bar.
Feel free to forward this to anyone who you think would enjoy getting the update on what we’re up to, the more the merrier.
Cheers!
David & Kyle




