Fraternities, Not Private Clubs

Embracing the Greek Life Analogy

When we first launched Maxwell I was scared of the stereotypes & analogies we might evoke. There were so many potholes our narrative could hit — if we said it was like a secular synagogue someone might go “so you’re like a cult?!” I hated answering the questions about how no, our private club was not like Anna Delvey’s art foundation, thank you very much!

But no fear ranked higher than the one of being pegged as “overgrown frat boys.”

So I avoided all analogies that could be possibly link us to college Greek life. I thought it was the kiss of death for attracting the type of down to earth, intelligent and conscientious people we wanted to have as members, and to growing a serious organization that we hoped one day would scale worldwide…

So we stuck to private club analogies. We were the REAL private club, not like these gated restaurants or glorified co-working spaces. Private clubs how they USED to be, back in the day, but without the racism and sexism and antisemitism and without, without . . . etc…

So if you want to join an adult (co-ed) fraternity, applications are open for Spring ‘25 and we’d love to hear from you!

And as always, follow along on Instagram for regular updates!

David, Kyle & Joelle