Hiring: Event Sales!
Help us build!
If you’ve worked in event sales for a famous hospitality brand Maxwell DOESN’T want to hire you. But if you fit our special, very specific archetype, we’re the perfect home for you. Read on if you want to join a very special & rapidly growing team.
Some background . . .
A couple years ago I was interviewing someone who used to work at Butter, the famous NYC spot featured in Gossip Girl.
He told me about how they did all these pop-ups at Coachella and more and I was impressed, but when I asked him how he closed those amazing deals he said: “Oh, they approached us. Everyone wanted to work with Butter.”
I sighed -- of course. He wasn’t necessarily some brilliant sales person, the spot and brand sold itself!
This is shockingly common -- most event sales people rely on their PR firm or reputation to drive leads and just close the inbound leads.
While Maxwell has a ton of inbound, we always want to grow faster so that left us asking, what was our archetypical salesperson who could actually add value?
Answer: The Wealth Manager Archetype.
Truly great event sales people are just like good wealth managers -- they build their book through connections and convert that trust into business. They are constantly networking, building real life relationships. And they are at a particular bank because that is the best “platform” for them to monetize those relationships.
Maxwell is building a sales team full of people who behave like wealth managers, and Maxwell is the best possible platform for those salespeople to monetize their relationships.
Because despite the growing prevalence of AI SDRs and cold emailing campaigns, relationships matter.
A true relationship means when a client has a last minute booking with a lot of moving parts, they call Maxwell because they KNOW we will take care of them, not nickel and dime them, and make sure they’re happy.
A true relationship means when a venue cancels an engagement party last minute and the bride needs someone to take care of them, they can trust that they can speak to a smart, intelligent person who cares about a long term relationship who will bail them out, not get pushed through a massive corporate hierarchy and be an anonymous lead.
I spend zero of my time on actual sales at Maxwell yet I account for a significant chunk of our revenue simply because people know that if they text me with an important ask I can make sure they get an immediate answer.
An answer from a real, thinking person, not someone just following a sales rubric.
We’re expanding our sales team and if you want to work alongside the most thoughtful and intelligent set of hustlers out there, hit us up!