If You Aren't Paying, You Are The Product
Why nightlife's inherent misogyny & celebrity worship is getting more and more uncomfortable
Welcome to Maxwell’s kind-of-weekly newsletter! Today we’re diving into a toxic and frankly misogynistic nightlife dynamic that we had to navigate as we started Maxwell. As always, membership applications are here, follow along on Instagram here.
When we first started Maxwell an early question we had to ask ourselves was whether or not we’d have lower prices for women. I was told that women were used to drinking for free, and that it would simply be harder to convert women as members if we didn’t account for this societal reality.
The women drink free thing has always bothered me and reminded me of a famous saying in the tech industry usually attributed to Facebook and social networks: If you aren’t paying, you are the product…
Cheers,
David, Kyle & Joelle


Love this take and methodology to more meaningful interactions. -Emily Calderalo