Our Clubhouse SupperClub (TODAY!): From Intellectual Masturbation to Participatory Podcasting, Clubhouse is Call-In Radio 2.0 (Cafe Society Quick Bite #4)
Announcing our Clubhouse Radio Hour
Cafe Society is Maxwell Social’s weekly magazine on the intersection of community and society — an anthropological look at the underpinnings of what makes the world tick, written by David Litwak (@dlitwak) and the Maxwell team.
Clubhouse is the cool kid on the block right now. It launched last year with 5,000 handpicked Twitter influencers and Hollywood celebrity beta users, and I’ve wondered for a while if what was an admittedly brilliant launch and use of the velvet rope effect had staying power or if they were simply mistaking exclusivity for product market fit like SoulCycle had before it.
When I was let in with the rest of the hoi polloi a few weeks ago I formed a pretty quick opinion:
But my opinion has moderated, and we’re jumping in head first to experiment as I think there is a decent chance Clubhouse has staying power.
Mark Emil Hermansen of Empirical (empirical.co) and I are going to be starting a clubhouse radio hour we're calling The SupperClub on Clubhouse -- a weekly dinner table conversation with the people constructing & deconstructing new systems in community, social, food, drinks, fitness & hospitality. We’d love to have you, and the event invite is here.
So . . . what changed? Does Clubhouse have staying power? Is there a there there or is Clubhouse all hype? I’ve come to believe that Clubhouse as an exclusive platform was indeed a marketing gimmick, but one that disguised a clever strategy to create a more participatory version of podcasting — a reinvention of call-in radio…
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And check out some of our deeper dinner discussions like why Soho House has had trouble scaling its community (and why we think miniclubs are the future), Possibility-As-A-Product: Superbad, Clubhouse & the Inciting Incident, Gatekeepers & The Wing, Inclusive Exclusivity, Sofar Sounds & Self-Cancelling Greek Life, Ford Bronco, Blockbuster & Nostalgia Porn For A Simpler World and Amsterdam’s Radical Anarchist White Bikes & Community Hobbyists.
Have a great rest of the week!
David (@dlitwak) & The Maxwell Team
