To-Go Cocktails, COVID is Calling Our Bluff, Harley Davidson Dealerships & City Life in WWII (Cafe Society Dinner Discussion #2)
We’ve been seeing lots of signs around town selling To Go Cocktails, and it got me thinking - COVID is calling our bluff. It’s making us admit what we are REALLY paying for when we do certain things. We don’t go to bars for drinks, we don’t go to restaurants for food. We go to be out in the world. I was willing to buy those margaritas at a 1000% markup due to the people, not because their margaritas were that amazing. In the run-up to launching Maxwell I occasionally get into a discussion with someone who insists they pay for $25 cocktails because the mixologist is superior, they pay for their Soho House membership because they really like the spaces, etc., without realizing these things are really just proxies - you are paying for the curation of people. Other examples - how many people are actually tuning into online sermons without the in-person social interaction of church? How many people are going to tune into virtual conferences when the real reason they showed up was the networking?