In-Person 2.0, From Tupperware Parties to Member's Lounges (Cafe Society #5)

SoulCycle as Religion, Abstract Netflix Series, Alaskan Costco & Death of the Handshake

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Now, This Week’s Update:

Lexus now owns a restaurant called Intersect. BMW/Mini run a coworking “creative space” in Greenpoint. Brex, the up and coming credit card startup, bought a well known cafe in South Park and opened a members lounge in the floor above for their cardholders.

We’ve noticed an acceleration of a trend, what we’re calling In-Person 2.0. In-person 1.0 was conferences and meet-ups, In-Person 2.0 is permanent physical spaces that serve as homes for the brand’s community, as brands realize that community is their biggest moat…

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Have a great week!

David (@dlitwak), Kyle & Tia