"We Should TOTALLY Buy A Bar!"
We dream of belonging, not owning a low-margin services business, so why are we forced to?
Cafe Society is Maxwell Social’s Whenever-I-Have-The-Time-To-Write magazine on the intersection of community, society, web3, F&B and more — an anthropological look at the underpinnings of what makes the world tick and how tech is changing it, written by David Litwak (@dlitwak) and the Maxwell team. Maxwell is building a new type of social club in Tribeca, check out the photos on Instagram, if you’d like to apply go to www.maxwellsocial.com and if you’d like to book an event get in touch here.
If you don’t have the dream yourself you’ve definitely heard it from friends, the dream to have your own spot, a “Cheers where everyone knows your name” bar filled with your friends.
How I Met Your Mother even lampoons the urge one season when they say that “every group of friends will one day say the words ‘we should buy a bar.’” True to form, the episode has Ted and Barney experience actually running a bar for an evening, having to deal with drunk ungrateful patrons and conclude it’s far from what they want to actually do on a daily basis.
Yet the urge is there.
In our pitches for Maxwell Tribeca we have a line that always gets a chuckle:
“The dream to own a bar with your friends is not a dream to run a low-margin services business.”
Yet for some reason society has decided that the only way we can get what we ACTUALLY want, a place to call our own, a place to entertain our friends, is by starting a services business hawking food and drinks to anyone who decides to waltz through the front door.
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David (@dlitwak), Kyle, Joelle
