Cafe Society

Cafe Society

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The Rise of Soho House Part I: Highly Public Exclusivity and The New Aristocrats
How Soho House rode the rails of new celebrity & status voyeurism all the way to an IPO
Jun 30, 2021 • 
David Litwak
Maxwell Fall Applications Are Officially OPEN!
Kicking off our membership drive!
Oct 22, 2024 • 
David Litwak
Community Doesn't Scale: Soho House & MiniClubs (Cafe Society #6)
Plus Gucci's New Ad Campaign, Mexico Cartel Coronavirus Aid & Universities & Offices are "Dead"
May 16, 2020 • 
David Litwak
We Signed A Lease In Tribeca . . .
. . . to build a fully participatory social club where you pour your own drinks and can cook in the kitchen.
Nov 1, 2021 • 
David Litwak
SoulCycle & Mistaking Exclusivity for Community (Cafe Society Quick Bite #1)
Exclusivity Doesn't Scale & Toxic Communities
Jan 28, 2021 • 
David Litwak
Maxwell Tribeca -- A City Social Campus
A club that competes on personalities, not amenities.
Jun 18, 2023 • 
David Litwak
Building the Scaffolding of Contribution
Setting member participation up for success
Oct 31, 2024 • 
David Litwak
The Loneliness Epidemic: Bundling & Unbundling Community
How to move forward by going back
Jun 25, 2024 • 
David Litwak
Welcome to Cafe Society
An Anthropological Look At Community & Society
Jan 25, 2021 • 
David Litwak
The Tinder Swindler, Inventing Anna & Status Peacocking
The recent high society cons expose our fake social life and explain why so many people are opting out.
Mar 16, 2022 • 
David Litwak
Bored Ape Yacht Club, Comic Con & Mistaking Identity Expression for Community Formation
NFTs are necessary but not sufficient for community, and the more likely destinies of PFP collections are media companies or fashion brands.
Feb 7, 2022 • 
David Litwak
"We Should TOTALLY Buy A Bar!"
We dream of belonging, not owning a low-margin services business, so why are we forced to?
Aug 1, 2022 • 
David Litwak
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