How Soho House rode the rails of new celebrity & status voyeurism all the way to an IPO
Exclusivity Doesn't Scale & Toxic Communities
The recent high society cons expose our fake social life and explain why so many people are opting out.
Plus Gucci's New Ad Campaign, Mexico Cartel Coronavirus Aid & Universities & Offices are "Dead"
Nostalgia marketing is tied to missing a deeper connection to one’s community that modern city life is lacking.
. . . to build a fully participatory social club where you pour your own drinks and can cook in the kitchen.
NFTs are necessary but not sufficient for community, and the more likely destinies of PFP collections are media companies or fashion brands.
Annabel's urinals, Winnie The Pooh and I'm-Better-Than-You As A Service -- how Soho House is all the calories and none of the nutrition.
An Anthropological Look At Community & Society
The neighborhood community bundle kept CAC low, LTV high for local business & in return you got community. Not anymore.
My case for a bar & restaurant funding platform that combines emotional & monetary incentives
The Wing's Mea Culpa, Sofar Sounds & Exclusivity/Curation vs. Elitism