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The Rise of Soho House Part I: Highly Public Exclusivity and The New Aristocrats
How Soho House rode the rails of new celebrity & status voyeurism all the way to an IPO
Jun 30, 2021
•
David Litwak
23
1
Maxwell Fall Applications Are Officially OPEN!
Kicking off our membership drive!
Oct 22, 2024
•
David Litwak
2
Community Doesn't Scale: Soho House & MiniClubs (Cafe Society #6)
Plus Gucci's New Ad Campaign, Mexico Cartel Coronavirus Aid & Universities & Offices are "Dead"
May 16, 2020
•
David Litwak
34
1
We Signed A Lease In Tribeca . . .
. . . to build a fully participatory social club where you pour your own drinks and can cook in the kitchen.
Nov 1, 2021
•
David Litwak
7
4
SoulCycle & Mistaking Exclusivity for Community (Cafe Society Quick Bite #1)
Exclusivity Doesn't Scale & Toxic Communities
Jan 28, 2021
•
David Litwak
8
Maxwell Tribeca -- A City Social Campus
A club that competes on personalities, not amenities.
Jun 18, 2023
•
David Litwak
5
Building the Scaffolding of Contribution
Setting member participation up for success
Oct 31, 2024
•
David Litwak
5
The Loneliness Epidemic: Bundling & Unbundling Community
How to move forward by going back
Jun 25, 2024
•
David Litwak
11
Welcome to Cafe Society
An Anthropological Look At Community & Society
Jan 25, 2021
•
David Litwak
12
1
The Tinder Swindler, Inventing Anna & Status Peacocking
The recent high society cons expose our fake social life and explain why so many people are opting out.
Mar 16, 2022
•
David Litwak
12
Bored Ape Yacht Club, Comic Con & Mistaking Identity Expression for Community Formation
NFTs are necessary but not sufficient for community, and the more likely destinies of PFP collections are media companies or fashion brands.
Feb 7, 2022
•
David Litwak
13
1
"We Should TOTALLY Buy A Bar!"
We dream of belonging, not owning a low-margin services business, so why are we forced to?
Aug 1, 2022
•
David Litwak
9
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