Cafe Society

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July & August Open Houses!
Stop by and say hi!
 • 
David
June 2023
Maxwell Tribeca -- A City Social Campus
A club that competes on personalities, not amenities.
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David
December 2022
There Is No Us Without A Them
How Toxic Inclusiveness Is Destroying Intimacy
 • 
David
September 2022
Does IRL Matter For Community?
Why we won't live in Discords & the negative selection bias around events
 • 
David
1
Casa Cruz, Aman & The Super Premium Club
A spate of $100k buy-in clubs are all launching. What's the deal?
 • 
David
August 2022
Be Brave: Web3, Faux Membership Clubs & Prosocial Behavioral Unlock
Web3 will only live up to its potential when we embrace new behaviors that community buy-in enables.
 • 
David
"We Should TOTALLY Buy A Bar!"
We dream of belonging, not owning a low-margin services business, so why are we forced to?
 • 
David
June 2022
Botellóns, Malls & Town Square Culture
Europe's tradition of drinking in the street is the great equalizer in local communities
 • 
David
1
March 2022
The Tinder Swindler, Inventing Anna & Status Peacocking
The recent high society cons expose our fake social life and explain why so many people are opting out.
 • 
David
February 2022
Bored Ape Yacht Club, Comic Con & Mistaking Identity Expression for Community Formation
NFTs are necessary but not sufficient for community, and the more likely destinies of PFP collections are media companies or fashion brands.
 • 
David
1
November 2021
Soho House of Cards (Part II) - Bundling Moments of Highly Public Exclusivity
Annabel's urinals, Winnie The Pooh and I'm-Better-Than-You As A Service -- how Soho House is all the calories and none of the nutrition.
 • 
David
1
We Signed A Lease In Tribeca . . .
. . . to build a fully participatory social club where you pour your own drinks and can cook in the kitchen.
 • 
David
4
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