Be Brave: Web3, Faux Membership Clubs & Prosocial Behavioral Unlock
Web3 will only live up to its potential when we embrace new behaviors that community buy-in enables.
Cafe Society is Maxwell Social’s Whenever-I-Have-The-Time-To-Write magazine on the intersection of community, society, web3, F&B and more — an anthropological look at the underpinnings of what makes the world tick and how tech is changing it, written by David Litwak (@dlitwak) and the Maxwell team. Maxwell is building a new type of social club in Tribeca, check out the photos on Instagram, if you’d like to apply go to www.maxwellsocial.com and if you’d like to book an event get in touch here.
The past few days I’ve been forwarded a host of NFT bars/restaurants, decentralized membership clubs, and normal (non-NFT) membership clubs that are launching shortly. “Members Clubs Are Having A Moment” The Spectator postulated.
The intention of my friends was kind, a sort of “look you’re onto something with this membership/NFT thing,” so I was surprised that every single project kind of annoyed me, and not in a petty, jealous, threatened way: I was annoyed because I felt these projects were the exact type of projects that gave anti-Web3, anti-membership club types ammo — velvet ropes for the sake of velvet ropes, slapping a monthly fee on a restaurant and calling it a “membership club,” and I felt projects like these actually made my life HARDER, not easier, because smart money looked at them, rolled their eyes, and then discounted the Maxwell pitch…
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David (@dlitwak), Kyle, Joelle
